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In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a big push into more authentic messaging with short- and long-form content starring real people who've battled bladder leakage.
The Kimberly-Clark brand has created, for the first time, broadcast spots that feature the personal stories of real men and women. The campaign, created by Organic, introduces the new, improved Depend Fit-Flex Underwear.
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