Grey Merges 2 Units; Lands ‘Potter’ Duties
NEW YORK–Grey Advertising’s G-Whiz! Entertainment has been tapped to develop brand strategy for the “Harry Potter” movie project, scheduled for a 2001 release, sources said.
The new agency was formed last week from merging two Grey Advertising units: Grey Entertainment, specializing in entertainment marketing, and G-Whiz! Youth Marketing, focusing on youth marketing.
Barbara Martino, the G-Whiz! president, becomes the president and CEO of G-Whiz! Entertainment here, which has combined billings of about $310 million, 110 staffers and such shared clients as the Broadway Television Network, SFX Entertainment and Warner Bros.
The shop will also handle the Food Network, which Grey Entertainment recently won. The parent wants synergy between its entertainment- and youth-oriented clients.
“A lot of entertainment business is driven through the youth marketplace,” Martino said. “The merger made sense and will result in a stronger offering for our clients.”
Grey Entertainment president Gerry Logue becomes vice chairman of the new shop, which will operate with two units, each focused on its specialty. A source said that Logue’s new title is “more of an
emeritus title to introduce Grey Entertainment clients to the new management. He’ll have an evolving role.” Logue did not return calls.
Another source said G-Whiz! staffers will be the dominant management team, with G-Whiz! creative director Brett Howlett eventually being named chief creative officer. K