Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Wieden + Kennedy has created its first ad campaign for new client U.S. Trust, the financial services account the shop won in January from BBDO, the agency said.
The print campaign will break in the Nov. 17 issue of The New Yorker and will also run in magazines such as Architectural Digest, Food & Wine, Forbes, Gourmet, Opera News and Travel & Leisure.
Owned by Charles Schwab, U.S. Trust offers financial services to individuals with at least $5 million to invest, making the target audience relatively small compared to that of brokerage firms.
With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in