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Fort Lauderdale Is Seen as Adult Venue, Not Spring Break Mecca
DALLAS–Harris Drury Cohen of Fort Lauderdale, Fla., will return the Greater Fort Lauderdale Convention & Visitors Bureau to television advertising this month after a three-year hiatus.
A single television commercial, cut in 30- and 60-second versions, begins airing this month in the Southeast and in limited feeder markets in the Northeast.
The spots, supported by direct response print, collateral and trade show materials, continue to employ the themeline, “Greater than ever.”
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