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Brodeur Drops Porter Novelli
BOSTON–Brodeur Porter Novelli has changed its name to Brodeur Worldwide in part to reflect its independence, said Brodeur president Andrea Carney.
The Boston-based technology public relations agency changed its name from Brodeur & Partners to Brodeur Porter Novelli in 1996–a couple years after being bought by Omnicom Group’s Porter Novelli, a New York-based public relations agency.
Porter Novelli has given its blessing to the name change, and it’s business as usual at Brodeur Worldwide, Carney said.
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