McCann-Erickson/S.F. captured the Best of Show honors at the 10th annual Northern California Addy Awards last week for its Washington State Apple campaign. BBDO/S.F. walked away from the competition with the most Addys. The agency won a total of 17 awards, including a Best of Division and a gold for the San Francisco Art Institute . . . FCB/Direct West took top honors at the Pioneer Awards, sponsored by the Direct Marketing Creative Guild/L.A. Other top winners were Ogilvy & Mather Direct/West, Chistiansen & Fritsch/Seattle, Herring/Newman, Seattle and Chiat/Day, L.A. . . . PROMAX International announced the winners of the 1993 International Gold Medallion Awards for promotion and marketing in Orlando. Buena Vista Television was the top West Coast winner.
Copyright Adweek L.P. (1993)
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