West Coast Ad Execs Form a New 'Virtual' Agency

Unnamed Venture Will Outsource Most Work; 4 Clients on Board
LOS ANGELES–Three veteran West Coast ad executives have left their respective shops to form what they call a “new type of communications company” that will employ no creatives, traffic, print services, or account or media people.
Two executives from the Playa del Rey, Calif., office of TBWA\Chiat\Day–group account director John McGonigle, who had headed the agency’s Sony PlayStation team, and planning director Ivan Wicksteed–have joined forces with Flora Skivington, planning director at McCann-Erickson/A&L, San Francisco, to create the new “virtual” venture.