IPG’s McCann-Erickson debuted a month-long campaign for Wendy’s last week with the themeline, “Wendy’s has a better way.” TV and print work focus on the Super Value Menu and its low-fat offerings. McCann is working on a new long-term image campaign that is expected in October, sources said. The Dublin, Ohio, client spends $240 million on advertising annually, according to TNS Media Intelligence/CMR.
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