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NEW YORK The Mobile Marketing Association has appointed Mike Wehrs president and CEO.
In his previous role as vp, industry affairs and evangelism at Nuance Communications, Wehrs was responsible for the company’s overall mobile business and product strategy, industry and public policy and served as a key member of the mergers and acquisitions team. His experience includes board and executive committee posts for groups such as CTIA – The Wireless Association; Open Mobile Alliance; Bluetooth Special Interest Group; and the dotMobi Advisory Group.
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