This week, the Adweek staff is highlighting must-have items including a bike pedal with GPS, an eco-friendly water filter and a book that expands into furniture. Take a look!
Connected Cycle Bike Pedal (Price TBA)
There are plenty of Bluetooth-enabled bike accessories on the market that, while undeniably handy, all share the same flaw: They can't collect location data unless they're within range of a paired smartphone. Enter the yet-to-be-released Connected Cycle pedal (the prototype was unveiled at this year's Consumer Electronics Show), which has both GPS and GPRS built in and can access the Internet and store data in the cloud without any need for a cell signal. In addition to anti-theft features (the pedal sends out a push notification if the bike is moved and can't be removed without a special key), Connected Cycle doubles as a fitness tracker, recording speed, route, incline level and calories burned on each trip, with all that data logged in the Connected Cycle app.
Soma Pitcher $39
Say goodbye to those little black specs floating in your filtered water. The Soma Pitcher, a more eco-friendly (not to mention better-looking) version of the standard Brita, uses filters made from coconut-shell carbon and plant-based casing that won't leave any residue behind. And, a portion of every Soma sale goes to the Charity:Water foundation, which provides clean drinking water.
Buy it: drinksoma.com
Casetify Custom Apple Watch Bands $50
Not a fan of the Apple Watch's run-of-the-mill bands? With Casetify, you can create your own custom polycarbonate silicone strap using images imported directly from Instagram, Facebook or anywhere else imaginable. Your tech-snob friend's gold-and-leather Apple Watch Edition band will have nothing on your one-of-a-kind version covered in pictures of your pet cat (or Harry Styles).
Buy it: casetify.com
Somebody owes Kramer from Seinfeld a thank you. Perfect for cramped apartments and impromptu get-togethers, Bookniture is a 7-by-13-inch cardboard book that opens up to become multi-purpose furniture. Though Bookniture weighs only 3.3 pounds, it claims to support up to a ton thanks to its "advanced origami structure." Each unit comes with a double-sided felt top that lets it function as a chair, side table or ottoman.
Uniqlo x Michael Bastian Men’s Short Sleeve Polo $25
Collab-happy Japanese fast-fashion retailer Uniqlo is kicking off spring with its third collection from CFDA award-winning menswear designer Michael Bastian. For this season's "Up in the Air" theme, Bastian used prints and embroidered motifs of storm clouds, paper airplanes, dragons and shuttlecocks.
Buy it: uniqlo.com
Hunter Original Moustache Bubble Umbrella $45
April showers may bring May flowers, but they also bring rain-soaked clothing and ruined hairstyles. Protect yourself from the deluge with this stylish umbrella from Hunter. The see-through bubble design ensures that your 'do stays dry even under the wettest of circumstances.
Buy it: us.hunterboots.com