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Victory Validates PR Firm’s Overall Strategy
BOSTON-Ernst & Young finally bought into what The Weber Group has been selling for years: the blending of technology with traditional public relations tactics.
Weber, based in Cambridge, Mass., was named public relations agency of record last week following a review of undisclosed contenders. Makovsky & Co. in New York was the incumbent.
“The Weber worldwide team demonstrated it had the breadth of industry knowledge and integrated marketing experience to help us achieve our objectives,” said Ernst & Young vice chairman of marketing Stephanie Sherm.
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