Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON-After a series of top management changes, Bradlees abruptly shifted the creative portion of its advertising account to W.B. Doner & Co. in Southfield, Mich.
Lotas Minard Patton McIver in New York had handled the estimated $10 million account since last July. KSL Media/Northeast in Wellesley, Mass., handles media duties.
Bradlees, a discount retail chain based in Braintree, Mass., has been operating under Chapter 11 bankruptcy protection since it filed a voluntary petition in June 1995.
Two months ago, the company brought in Mark James as senior vice president of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in