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Stockbroker Cuts Contenders to 5 Finalists; Decision Expected at End of the Month
By Rob Lenihan and Hank Kim
NEW YORK–A.B. Watley, a 40-year-old stock brokerage, has narrowed the search for an agency to handle all duties on its estimated $5 million ad account to five shops.
Anthony Huston, executive vice president of Watley parent Internet Financial Services in New York, declined to identify the finalists.
Three of the contenders prior to the cut were DiMassimo, Adler Boschetto Peebles & Partners and Mad Dogs & Englishmen, all based in New York, said sources.
A final decision is expected at the end of the month, Huston said.
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