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NEW YORK Waterford Wedgwood USA is slated to visit more than a half-dozen agencies in a review of creative and media duties on its Waterford Crystal brand, sources said. Estimated billings are about $5 million, said sources.
Among the shops are the New York offices of MDC Partners’ Kirshenbaum Bond +
Partners, Cossette Communications and independents KraftWorks and AgencySacks, according to sources. Based on the visits, which begin next week, the client is expected to select three or four finalists to pitch the business.
Alan
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