There’s no shortage of news in the nation’s capital, which hosts bureaus for just about every major media news operation in the country. All the cable news channels have studios in the same building north of the Capitol, making it easy for legislators and luminaries to jump from one to another. The market supports two major papers headed by the iconic Washington Post, No. 7 in the country in weekday circulation and No. 3 among newspaper Web sites, according to Nielsen Online. New World Communications’ The Washington Times provides a more conservative slant on the news, but its 95,207 circ pales in comparison to The Post’s 635,087.
Bonneville International dominates radio news with top-rated WTOP, trimulcast on three frequencies. The market is bracing for the transition to Arbitron’s portable people meter ratings, with the first report scheduled to be delivered at the end of the year. In local TV, two station owners are headquartered in the area: Allbritton Communications, which operates ABC affiliate WJLA-TV and News Channel 8, the 24-hour news station; and Gannett, which operates CBS affil WUSA-TV (which runs the market’s only 7 p.m. newscast). In a bid to dominate local news, last year Allbritton launched The Politico Web site and newspaper, which share news facilities with the TV station and cable channel. But neither TV station has been able to unseat the top-rated news franchise in the market, WRC, NBC Universal’s owned-and-operated outlet, which has the only 4 p.m. local newscast. WTTG, Fox Television’s O&O, broadcasts more local news than any other TV station with 45 hours a week, and ranks No. 2 in mornings. The station also has the market’s only 10 p.m. news, which beats WRC’s top 11 p.m. news among 25-54 viewers.
Commuting is hell on wheels in the market, and that’s good for Clear Channel Outdoor (billboards, bus shelters, taxis), CBS Outdoor (buses, the Metro subway system), Van Wagner Communications (wall murals), and JCDecaux (both airports).
*TV DMA Rank: 9
* Population 2-plus: 5,848,413
* TV Households: 2,308,290
* TV stations (Net/Ind/Public/Local Cable): 11/3/3/2
* Wired Cable Households: 1,491,040
* Radio Metro Rank: 9
* Population 12-plus: 4,210,000
* Radio Stations (rated): 27
* Newspapers (Daily/Weekly): 14/71