Wallwork Seeks A New President




McNamara Joins Smaller BBK In Business Development Capacity
BOSTON–Wallwork Curry is interviewing candidates to replace Maureen McNamara as president.
McNamara today begins her job as senior vice president at BBK in Newton, Mass., where she will work primarily to develop new business. Founded in 1983, the advertising and public relations shop specializes in healthcare marketing.
Wallwork Curry co-chairman and creative director Bob Curry did not appear surprised by McNamara’s decision to leave. Curry and co-chairman Jack Wallwork are currently talking to possible successors from outside the agency, although Curry would not name them. “It’s a position that needs to be filled and Jack and I are well aware of it,” he said.
McNamara headed business development at Wallwork Curry for one year before she was promoted to president last fall. Under her watch, the Boston-based shop added White Mountain Shoes and Lahey Hitchcock Clinic to its client roster.
Citing a desire to specialize in a particular industry at this point in her advertising career, McNamara said healthcare seemed a likely choice. In her two-year tenure at Wallwork Curry, she worked with clients including Lahey, Neighborhood Health Plan and HealthRight.
Although McNamara joins a much smaller shop–BBK last year claimed billings of $15 million compared to Wallwork Curry’s $33 million–she said the good chemistry between her and the managing partners should make for a smooth transition.
Bonnie Brescia, BBK’s executive vice president, said McNamara’s versatility and “passion for the healthcare business” made her an attractive candidate for the job. Prior to Wallwork Curry, McNamara had been media director at Arnold Communications in Boston.
“[I] got a sense that we could work together,” Brescia said. “We share both a world view and a business view.” Brescia said she was familiar with McNamara because the two have competed against one another in new business pitches. McNamara contacted Brescia to discuss employment.
The appointment of McNamara, who will report to Brescia, frees up senior vice president Jim Weinrebe to concentrate on building the shop’s new patient recruitment unit, which creates ads for pharmaceutical companies looking to recruit volunteers for clinical trials.
BBK’s revenues increased 36 percent in 1997, said Brescia, adding that the shop’s growth made hiring another senior-level executive a necessity.