Wal-Mart Unit Signs New PR Shop

CHICAGO Sam’s Club, a subsidiary of Wal-Mart, has tapped Ogilvy Public Relations here as its lead PR agency after a competitive review, the shop said today.

The WPP Group agency will begin working on initiatives for Sam’s Club’s upcoming holiday season, as well as national public relations for the company’s marketing and business programs.

“We are energized by the opportunity to partner with the Sam’s Club communications team and help this internationally recognized icon gain more share of voice in the highly competitive retail marketplace,” said Betsy Neville, managing director of Ogilvy’s Chicago PR office, in a statement. “This assignment also capitalizes on Ogilvy PR’s best-practices approach combining the firing power of both our consumer marketing and multicultural team’s strength in building businesses and brands.”

Expected revenue on the account and contenders in the review were not disclosed.

The Bentonville, Ark., company’s previous PR agency was Omnicom Group’s Fleishman Hillard. Sam’s Club spent just over $15 million on advertising last year, according to Nielsen Monitor-Plus. Omnicom’s GSD&M in Austin, Texas, is the company’s advertising agency.