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NEW YORK Wal-Mart this week will launch a new ad campaign via Bernstein-Rein around the theme, “Save More, Smile More.”
The 30-second television spots by the Kansas City, Mo., agency will run on network and national cable stations.
Separately, Wal-Mart today named Julie Roehm senior vice president of marketing communications, responsible for the overall development of advertising strategies, creative services and special events. The position is new to the company. Roehm reports to Wal-Mart CMO John Fleming.
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