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For the third time in four years, Arnold Communications’ work for Volkswagen of America captured best-of-show honors at the Advertising Club of Greater Boston’s Francis W. Hatch Awards.
Arnold took home 37 awards, including seven gold bowls, plus best-of-show at the 40th annual event held here Thursday at John Hancock Hall.
The Boston agency won the best-of-show prize for its “Milky Way” commercial showing a group of young people who forego a late-night party for a VW ride under the stars.
“That’s just an unbelievable spot,” said Hatch judge Todd Mitchell, a copywriter at Core in St.
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