Vogt/Wein Creates Oxford Work

Vogt/Wein has launched a spring campaign for Oxford Health Plans that focuses on the client’s “commitment to higher standards” across the spectrum of healthcare services it provides.

The print-based effort targets managers and human-resources executives at companies that may do business with Oxford.

“We wanted to demonstrate that Oxford cares how people think about their health,” said Jeff Vogt, partner and co-executive creative director of the Westport, Conn., shop.

The budget was not disclosed. The client spent more than $6 million on ads last year, per Competitive Media Reporting.

One ad shows a patient’s view from an operating table.