VML Gives Tennis Pros Its 'Best Shot'

CHICAGO VML offers a who’s who of tennis players in its first work for the ATP, the governing body of the men’s professional tennis circuit.

The global effort, which broke Monday at the French Open, introduces the tagline, “Hit me with your best shot.” The print and outdoor effort shows action shots of players such as the USA’s Andy Roddick and Spain’s Juan Carlos Ferrero against a stark white background with the tagline as the only text.