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Photo Products Firm Consolidates at Roster Shop
LOS ANGELES–Vivitar Corp. has consolidated its estimated $3 million consumer and trade advertising account at Potter/Katz & Partners. The agency will develop a major brand-building consumer campaign to break in the third quarter.
The Toluca Lake, Calif., agency has been working for the photography products company for the past two years, handling its digital imaging division since that unit’s inception. The head of that division, Doug Howe, was named Vivitar’s new president in March.
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