Visa USA launched a sweepstakes on Thursday that offers card holders a chance to win a Walt Disney World vacation. The “Unlock the Magic” promotion is the first of several that kick off Visa’s alliance with Disney. A TV effort from BBDO, New York, broke Saturday. Radio ads follow on May 19, with print ads launching in June.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity