Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Clad only in a towel, a young woman in a locker room yaps away loudly on her cellphone. She’s talking to her mother about a problem so intimate it bears no name. But, it’s “not contagious,” she assures the mom. “No,” she adds. “That smell means it’s healing!”
But certainly, the creatives at BBH New York, who produced the spot for Virgin Mobile, know contagious when they smell it. Boy, we’ve come a long way in commercials since mother and daughter had to chat politely on the living room sofa about “freshness.”
Is there anything better than overhearing a conversation about what sounds like a still-festering genital infection?
One of three new spots for Virgin Mobile, this one is the most offensive and therefore, will get the most attention: Critics and bloggers like me can feed right into the outrage while hoping to create some of their own just by writing...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in