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“Millions of kids are failing school because of the grades their parents received,” the copy reads in bold letters. It goes on to say that “children learn a lot from their parents.”
For instance, mothers unable to plan household budgets have daughters who can’t manage their homework. Fathers who can’t read the paper have sons who don’t study their textbooks.
This print ad for the National Center for Family Literacy, a nonprofit organization that supports family literacy services, is one of three in a new campaign from New York shop Oasis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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