VB&P Adds California Culinary Academy Account

Expanding its client roster, and perhaps eventually the waistlines of its staff members, Venables, Bell & Partners has added the California Culinary Academy’s ad business.

The San Francisco agency won the cooking school’s account after a review of Northern California shops. VB&P will design a roughly $3 million campaign to run primarily in Northern California, sources said.

There was no incumbent, and CCA has done minimal advertising in the past, sources said.

“The first thing that matters about a client is that they are nice and smart, and they are both,” agency president and co-founder Paul Venables said of CCA.