U.S. Cellular "Fireworks"

The beauty of a teaser spot is that it needn’t grab us by the lapels and sell us something. Rather, its mission is to engage our attention and prime us for what’s to come. Odd, then, that many spots in that genre are as plodding as any run-of-the-mill retail commercial. So let’s give due credit to this U.S. Cellular spot (via Publicis & Hal Riney) for daring to be utterly peculiar as it illustrates the concept of the “wake-up call.”