U.S. Army Eyes 4 Agencies

CHICAGO The U.S. Army has pared the list of contenders for its $200 million advertising account from six to four, cutting WPP Group agencies Young & Rubicam and Grey, according to sources.

Remaining in the hunt are: Publicis Groupe-owned incumbent Leo Burnett in Chicago; Omnicom Group’s BBDO, which is pitching out of its Atlanta office; and Interpublic Group’s McCann Erickson and WPP’s Ogilvy & Mather, both in New York, according to sources.

Agency officials either declined comment or referred calls to the client.

An Army representative declined comment. Executives at Jones Lundin Beals in Chicago, which is managing the review, did not immediately return calls.

The Army is expected to complete its review by December.

Burnett, which has handled the account since 2000, has been given a contract extension through March 2006 to avoid a possible interruption in the Army’s advertising should the account move to another agency.

The Army held a review last year that was never completed in which the same six agencies participated.