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…..Rank…..Brand…..Class…..Spending ($000)…..Spots
…..1…..BURGER KING…..V234…..$25,349…..339
…..2…..MCDONALD’S…..V234…..16,242…..214
…..3…..SPRINT LONG-DISTANCE -Residential…..B142…..15,022…..152
…..4…..PEPSI-Soft Drink…..F221…..14,407…..89
…..5…..MILLER LITE-Beer…..F310…..14,149…..64
…..6…..TACO BELL…..V234…..13,258…..129
…..7…..MCI COMMUNICATIONS CORP.-CP…..B144…..12,082…..72
…..8…..PEPCID AC-Tablet…..D213…..10,803…..107
…..9…..TYLENOL…..D211…..10,319…..107
……….-Extra Strength Gel Tab
…..10…..COCA-COLA CLASSIC -Soft Drink…..F221…..9,545…..93
…..11…..RED LOBSTER…..V234…..9,259…..121
…..12…..VISA-Credit Card…..B150…..9,153…..42
…..13…..AT&T LONG-DISTANCE -Residential…..B142…..8,856…..66
…..14…..WENDY’S…..V234…..8,741…..150
…..15…..UNIVERSAL -Dante’s Peak Movie…..V233…..8,720…..73
…..16…..AT&T COMMUNICATIONS -Bus. Network On-Line…..B143…..8,255…..66
…..17…..DIET COKE-Soft Drink…..F221…..8,094…..60
…..18…..HALLMARK GREETING CARDS…..B321…..7,728…..65
…..19…..SATURN CORP.-Autos CP…..T111…..7,586…..60
…..20…..BUDWEISER-Beer…..F310…..7,523…..15
…..Top 20 Totals……….225,091…..2,084
…..Source: Competitive Media Reporting. Ranked by dollars spent on advertising. Includes ABC, CBS, NBC, FOX, UPN and WB.
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