UPFRONT 1997: CMR’s TOP BRANDS IN NETWORK PRIME TIME






…..Rank…..Brand…..Class…..Spending ($000)…..Spots





…..1…..BURGER KING…..V234…..$25,349…..339





…..2…..MCDONALD’S…..V234…..16,242…..214





…..3…..SPRINT LONG-DISTANCE -Residential…..B142…..15,022…..152





…..4…..PEPSI-Soft Drink…..F221…..14,407…..89





…..5…..MILLER LITE-Beer…..F310…..14,149…..64





…..6…..TACO BELL…..V234…..13,258…..129





…..7…..MCI COMMUNICATIONS CORP.-CP…..B144…..12,082…..72





…..8…..PEPCID AC-Tablet…..D213…..10,803…..107





…..9…..TYLENOL…..D211…..10,319…..107





……….-Extra Strength Gel Tab





…..10…..COCA-COLA CLASSIC -Soft Drink…..F221…..9,545…..93





…..11…..RED LOBSTER…..V234…..9,259…..121





…..12…..VISA-Credit Card…..B150…..9,153…..42





…..13…..AT&T LONG-DISTANCE -Residential…..B142…..8,856…..66





…..14…..WENDY’S…..V234…..8,741…..150





…..15…..UNIVERSAL -Dante’s Peak Movie…..V233…..8,720…..73





…..16…..AT&T COMMUNICATIONS -Bus. Network On-Line…..B143…..8,255…..66





…..17…..DIET COKE-Soft Drink…..F221…..8,094…..60





…..18…..HALLMARK GREETING CARDS…..B321…..7,728…..65





…..19…..SATURN CORP.-Autos CP…..T111…..7,586…..60





…..20…..BUDWEISER-Beer…..F310…..7,523…..15





…..Top 20 Totals……….225,091…..2,084





…..Source: Competitive Media Reporting. Ranked by dollars spent on advertising. Includes ABC, CBS, NBC, FOX, UPN and WB.








Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





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