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Volkswagen of America this week is meeting with five shops that are pursuing its U.S creative account following the carmaker’s split with Crispin, Porter + Bogusky earlier this month, sources said.
Sources identified the agencies as Interpublic Group units The Martin Agency in Richmond, Va., and Deutsch/LA in Marina del Rey, Calif.; Omnicom Group units DDB (pursuing from multiple offices) and Goodby, Silverstein & Partners in San Francisco; and independent Wieden + Kennedy in Portland, Ore.
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