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The Kellogg Co. is shifting creative duties on key brands in Europe and Latin America from JWT to Leo Burnett, the client has confirmed.
The shift leaves WPP Group’s JWT with Kellogg business in just the Asia-Pacific region.
A client representative said the move was designed to “optimize our marketing model,” adding that only Burnett and JWT were considered for the business.
“The consolidation of our North American, European and Latin American brand-building support with Leo Burnett will be operational by year-end for all brands in our ready-to-eat cereal, snacks and frozen food businesses,” said the rep, in a statement.
Sources
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