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United Airlines consolidated its $100 million global advertising account with Fallon Worldwide after a shootout with Young & Rubicam in New York, United confirmed Monday.
“At the end of the day, Fallon demonstrated that it best understood the best ways to manage our brand and could deliver a strategic vision on what we stand for,” said United representative Matt Triaca.
The business had been split between the two agencies–Fallon handling domestic advertising out of Minneapolis and Y&R handling international work.
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