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Shop To Launch ‘natural’ Personal Care Line
SAN FRANCISCO–Goodby, Silverstein & Partners has been tapped by global packaged goods giant Unilever to handle the launch in early 1999 of a new “natural” line of personal care products for men and women, said sources.
Unilever Home & Personal Care North America, headquartered in New York, is expected to back the rollout with at least $20 million in ad spending. The as-yet-unnamed line will be launched into the $4 billion personal care products industry during the first quarter of next year, said sources.
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