UNDERSTAND?: Confident vs. Clueless





McCall’s magazine’s recent study on the confidence of American women points to an anomaly for our times. Conducted by Yankelovich Partners and released by the magazine earlier this fall, the survey finds a landslide 94% of women avowing ‘they can do anything they really set their mind to.’ At the same time, 62% of women think ‘men will never understand them’ and 61% ‘say men are clueless when it comes to knowing what women want.’ But if women can do anything they set their minds to, why can’t they make men understand them? If nothing else, such findings indicate the limits of self-confidence. Another part of the study makes this more explicit: 54% of respondents say they’re more self-confident than their mothers were at the same age, but just 41% say they’re happier.
Copyright Adweek L.P. (1993)