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NEW YORK Under Armour Performance Apparel will launch its first spring advertising push on April 4, the next series of installments in its “Protect this house” campaign.
Two TV spots are scheduled to air on ESPN during the season’s first nationally televised game, which pits the Baltimore Orioles against the Boston Red Sox. Print and Internet support the campaign. The Baltimore-based company’s in-house unit handles creative.
Both spots will air throughout the season during ESPN baseball coverage and programming, including SportsCenter and Baseball Tonight.
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