Uecker lucre

Beer pitchman, movie star, sitcom character, play-by-play announcer and, oh yes, former Major League baseball player Bob Uecker stars in this year’s TV campaign for Milwaukee Brewers home games.





Uecker, whose mediocrity as a ballplayer has been a boon to his post-athletic career, is shown in one ad by Milwaukee agency Kohnke Koeneke talking to Brewers player Jeff Cirillo. Uecker puffs up, thinking the young player recalls him as a former hero of the game.





But Cirillo tells him he remembers his name not from baseball but from his role in the better forgotten TV sitcom Mr.