turning awards into plowshare

Doing work for good causes has led The PlowShare Group to achieve a Triple Crown
of sorts recently for its PSA efforts.
The Stamford, Conn., shop was notified late last month it had the Nos. 1, 2 and 3 PSA campaigns, out of 378 in total, from Sept. 27 to Oct. 31, 1999, according to Nielsen Sigma, a division of Nielsen Media Research, Dunedin, Fla.
The campaigns were for the American Red Cross, for “The Promise”; the Environmental Protection Agency, for its “Devil/Angel” second-hand smoke ads; and the World Wildlife Fund, for “Amazing Grace”; respectively, said shop partner Bob Schwartz. Ads were monitored by Nielsen, with the help of special coding, for play rates on stations nationwide.
“We think it speaks of the quality of the work, but also our ability to market to the media,” said Schwartz. “It’s unheard of that any firm would have the Nos. 1, 2 and 3 campaigns.”
Shop president Jeffrey Boal said the honor may help PlowShare, which works only with non-profit and government organizations, gain leverage in possible future dealings with smaller non-profit groups.
–Simon Butle