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GlaxoSmithKline today (Monday) launched a new campaign for Tums, with a message that it hopes will stick: Fast relief for common heartburn.
Called “Food Fight,” the campaign, by WPP-owned Grey, New York, shows how consumers—and the foods they crave—are engaged in a love/hate relationship. One ad, for instance, shows a man eating a chicken wing, as it slaps him in the face. Scenarios in other ads include a taco rebelling against a man, and spaghetti hitting a woman as she dines.
The
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