Baltimore Agency Defeats City Competitors to Win State Account
WASHINGTON, D.C.–Trahan, Burden & Charles of Baltimore scored big last week when it landed the prestigious Maryland Department of Business and Economic Development account, which is scheduled to bill $35 million over the next five years.
The Campbell Group and Gray, Kirk Vansant, both of Baltimore, were the other finalists in the contract-mandated review.
W.B. Doner, another agency based in Baltimore, had held the Maryland Department of Business and Economic Development advertising account for the previous five-year term. Officials with the incumbent had decided not to pursue the state business this time, according to the client.
“Trahan, Burden & Charles’ knowledge of the tourism and travel industry gave them the edge,” said Andrea Thomas, a representative for the Maryland Department of Business and Economic Development (MDBED). “They have a wonderful track record in their advertising and public relations.”
Trahan, Burden & Charles (TBC) has handled tourism for Scotland and is now pursuing the tourism business of Singapore, sources said. Agency principal Sandy Hillman generated and oversaw much of that process, according to TBC creative director and partner Allan Charles.
“We are extremely excited to work for the state,” Charles said. “This is an account we have always admired. The agency primarily will be responsible for tourism development, but will also work with the division of marketing to promote Maryland as a business location.”
TBC’s contract will commence July 1. The first assignment and the media mix were being reviewed at press time.
The MDBED victory is part of an healthy uptick in new business for the agency, which has won the $5 million Baltimore Ford Dealers Association and the $1 million Baltimore Sun accounts in 1998.
Charles said TBC’s Reno, Nev., branch is close to picking up the accounts of two additional casinos, which he declined to identify.
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