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Doe-Anderson Advertising & Public Relations has been named agency of record for TradeCast, an online stock trading software company, without a review.
Though a final budget has not been determined, Doe-Anderson will initially handle the company’s $10 million launch.
The primary catalyst for the deal was Michael Littman, the Houston company’s newly installed vice president and director of marketing. Littman came to TradeCast after 12 years at the Louis-ville, Ky., agency, where he was senior vice president and director of account services.
“I really had no time to waste .
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