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CHICAGO Totes-Isotoner has enlisted independent agency Northlich to handle its advertising, brand identity and public relations programs, the client confirmed.
“Totes-Isotoner is looking forward to revitalizing our core brands while pursuing new market opportunities,” said Michael Katz, senior vice president of the company’s U.S. wholesale division, in a statement. “We believe the best way to do that is through a strategic and integrated approach, and we were impressed with Northlich’s track record for creating insightful brand strategies supported by creative integrated campaigns.”
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