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BOSTON Seeking to mine the expanding social media marketplace, Topaz Partners said it has launched a marketing technology practice.
The independent agency in Woburn, Mass., recently added several clients in the space, such as Prospero Technologies (a provider or social media solutions) and Campaigner (an e-mail marketing firm), so formalizing the practice made sense, the shop said.
Overall, roughly 10 Topaz clients are now in this sector. Staff for the accounts will be culled from among the agency’s 30 overall employees.
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