Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Gay and lesbian consumers voted Bravo, Apple, Showtime, HBO and Absolut as their favorite brands, according to a study by Prime Access New York and PlanOut, San Fransisco, Calif.
The 2008 Gay and Lesbian Consumer Study attained information on gay and lesbian consumer habits and brand perceptions, revealing a ranking of over 70 gay-friendly brands. Surveys were received from 2,259 adult participants aged 18-64 and consisted of 1,502 general population respondents and 757 gay and lesbian respondents.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in