Top Boston Hire for Square One




Texans Recruit Jamie Mambro as CD, Partner to Head Hub Office
DALLAS–Square One has recruited Jamie Mambro as partner, creative director and head of its new Boston office.
Mambro, 42, a top freelancer, was previously senior vice president and associate creative director at Hill, Holliday, Connors, Cosmopulos in Boston.
Described as “one of the stars of the freelance creative world” [Adweek, Oct. 25, 1999], Mambro’s portfolio includes a 90-second Olympic television commercial for John Hancock Insurance, which won the gold Lion at Cannes and was an Emmy semifinalist in 1998. He has led creative teams on campaigns for clients including PriceWaterhouseCoopers, Reebok International, Hyatt Hotels Corp. and Lotus Development Corp.
Square One began working with Mambro last year, when the $86 million Dallas agency teamed with Hill, Holliday to pitch Miller beer accounts. The agency now handles Molson, Ice House, Red Dog and Milwaukee’s Best brands, as well as Hispanic work for Miller Lite.
As a creative freelancer, Mambro helped Square One gain the startup business of The Parking Spot, a Hyatt Hotels venture, as well as promotional accounts for the venerable Dr Pepper brand.
“One thing that drew me here was the level of accounts they were being asked to pitch and work on–a lot of real great brand names,” said Mambro.
Said Square One president Tom Hansen, “[We’ve] been a regional agency with national accounts for a long time. Certainly we’re going to get more play across the country now.”
The hiring, Hansen said, “definitely makes a statement out there to other agencies and to clients what level we want to play at.”
Mambro will continue to be based in Boston. He will hire personnel to staff Square One’s Boston facility, its first office outside of Dallas. Longtime collaborator and copywriter Ernie Schenck will work with Mambro but will not be affiliated with Square One.
Square One opened its doors in April 1995 with Whataburger as its flagship account. Last year the shop purchased The Maxfield Group in Irving, Texas, creating the third-largest agency in Dallas.
This month Square One unveiled a partnership with NBG Radio Network. The shop will provide Hispanic programming for the syndicated radio network. Production will be handled by Uno Com, the Hispanic advertising subsidiary of Square One.