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NYUonline, New York University’s for-profit subsidiary, has selected local shop
Toolbox as its first agency of record after a review involving seven other undisclosed New York shops, the client confirmed. Estimated billings are $10-12 million.
Toolbox will handle creative and media duties for the New York client and will help build the brand in the executive-education arena. The shop will probably launch the client’s first print, radio, outdoor, collateral and interactive campaign during the first quarter of next year, sources said.
“We were looking for a boutique shop which was very strategic and creative.
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