Too Few Takers for Bayou Tourism

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Only 2 Competitors Answer the Bell in Louisiana’s $10 Mil. Review
NEW ORLEANS–Only two agency contenders have stepped up to the plate to contend for the $10 million annual Louisiana tourism advertising account.
Incumbent Peter A. Mayer of New Orleans, which has held the account since its inception in 1993, is bringing a team of partners with it to defend the business that has grown 20 percent annually in the last three years. Making a run against Mayer is Montgomery Stire & Partners, also located in New Orleans.




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