Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Barkley Evergreen & Partners’ challenge on its newest account, spice marketer Tone Brothers, is to find a distinctive voice for each of the company’s brands, agency executives said.
“We’re going to be doing a lot of brand-planning work,” said Chris Brulatour, a senior vice president of account management at the Kansas City, Mo., agency. “It’s classic positioning work.”
The $10-20 million assignment includes strategic, creative, media, public relations and sales promotion duties on all of the company’s brands, which include Spice Islands, Durkee and French’s dry seasonings, said Andrew Martin, director of advertising for the Ankeny, Iowa-based client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in