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ATLANTA Clothing retailer T.J. Maxx said it plans to launch its holiday advertising campaign next week with three new television spots as well as print and Internet ads.
The work was created and produced by the Winston-Salem, N.C., office of Wenham, Mass.-based Interpublic Group’s Mullen, which has held the account since 1999 and creates an annual holiday campaign for the Framingham, Mass.-based company.
The three, 30-second spots will begin airing nationally Nov. 13. The work uses humor to focus on the number of new items that enter the discount retailer’s stores each week and each ad carries the tagline, “See what’s in this week.”
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