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Pile and Co. has begun contacting about 20 agencies to pitch T.J. Maxx. East Coast or Midwest shops with some retail experience are preferred. About six se-mifinalists will be tapped next month; a final decision will come before the end of the year.
T.J. Maxx has been with Ingalls and its successor agency, Holland Mark Advertising, for nearly 25 years. Holland Mark’s portion consists mainly of broadcast creative chores.
The budget for the T.J. Maxx business is $20 million, said Karen Coppola, vp of marketing for the retail chain, a unit of TJX Cos.
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