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CANNES, FRANCE Burger King’s Xbox video games, from Crispin Porter + Bogusky in Miami, and Axe 3 from VegaOlmoSponce, Buenos Aires, Argentina, are front-runners in the Titanium and Integrated Lions competition, sources said.
The judges, led by jury president Alex Bogusky, CCO at Crispin, wrapped up deliberations yesterday and released a shortlist of 50 Lions contenders today.
U.S. agencies have the most work represented, with 21 entries considered for an award. In addition to Crispin’s Xbox effort, which sources said is likely to win the top prize in the Titanium contest, the Miami shop also has two Volkswagen campaigns on the shortlist, “Safe Happens” and “First Act,” and Burger King’s “Wonderful World of King.”
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