Titanium Favorites Emerge

CANNES, FRANCE Burger King’s Xbox video games, from Crispin Porter + Bogusky in Miami, and Axe 3 from VegaOlmoSponce, Buenos Aires, Argentina, are front-runners in the Titanium and Integrated Lions competition, sources said.



The judges, led by jury president Alex Bogusky, CCO at Crispin, wrapped up deliberations yesterday and released a shortlist of 50 Lions contenders today.

U.S. agencies have the most work represented, with 21 entries considered for an award. In addition to Crispin’s Xbox effort, which sources said is likely to win the top prize in the Titanium contest, the Miami shop also has two Volkswagen campaigns on the shortlist, “Safe Happens” and “First Act,” and Burger King’s “Wonderful World of King.”

Other strong Lion contenders that impressed the jury, sources said, include The Tate Tracks project from Fallon, London, centered on custom music tracks for the art gallery; Tap Project from Droga5 in New York, a citywide effort that raised funds for Unicef on World Water Day; and Earth Hour, from Leo Burnett, Sydney, Australia, an energy conservation effort that asked citizens to join the fight against global warming by turning off their lights for one hour.

Dove’s “Evolution,” which won a Cyber Grand Prix earlier in the week here, from Ogilvy & Mather, Toronto, is also on the shortlist, as is Nike+, from R/GA, which also won a Cyber Grand Prix for best online advertising earlier this week.

The jury considered 324 entries over four days of judging. Winners will be presented tomorrow night at the Film and Titanium and Integrated Lions Awards ceremony.